$3.08 billion was spent to advertise on social networking sites in 2011
everaging social media marketing is just plain smart if you’re a small business on a budget. How else can you reach thousands of customers and prospects all over the globe with zero advertising costs? Social media marketing is useful for every business that has customers who are using the internet. If your business serves a country that doesn’t have the internet, or if all of your buyers are over the age of 85 then maybe social media marketing isn’t for you!
But this new way of marketing can be overwhelming, frustrating, and downright confusing. We don’t like to spend time speculating on the next big thing in social media, but the good news is you don’t have to either. As a small business, you don’t want to be ahead of the trends you want to be right on them. That’s because you really don’t want to mess with a tool until it achieves critical mass – what good is spending your time on a site so cutting edge and new that none of your customers are there yet? Don’t worry about every little update, this is an area where you want to be “mainstream”.
Facebook, Twitter and LinkedIn are the most trafficked social media sites.
Use social media to up the “know, like, and trust” factor with your business. Build relationships, make friends with customers and prospects, and let people know what’s going on with your business. Send out content that lets prospects get to know your philosophy and offerings without having to take up your time with one-on-one conversations.
Social media accounts for over 25% of all time spent online
“Social media” is a term that just encompasses new ways of talking to prospects and clients online. And talking to people is always an effective way to market your business!
Overall, social media is a much more cost-effective strategy than any traditional form of display advertising. Social media marketing continues to build your reputation and bring in leads even when you’re not actively building it out. Ads are gone completely once you stop paying for them.
Local Glance Social Media Program Features:
- Customized social media road map
- Setup and ongoing engagement on major social networks like Facebook, Twitter, LinkedIn and your own Blog
- Setup and ongoing blog content preparation and engagement
- Setup and ongoing content preparation and posting on Facebook, Twitter and LinkedIn
- Custom Facebook Timeline image
- Custom Twitter home page
- Monitoring of your social presence and online reputation
- Growing followers and fan base
- Optional add-ons including custom blog posts, email marketing campaigns, press releases and custom video creation